U.S.-based urgent care facilities are growing rapidly, sprouting up aggressively across the nation. According to American Academy of Urgent Care Medicine, there are roughly 9,300 centers nationwide, though that number is a little unclear due to the acceleration of this care model. As time moves forward, the marketplace has become a bit more crowded. In order to stand out amid the bevy of urgent care facilities, urgent care centers should have some fundamental pieces of medical technology in order to thrive.
Electronic Health Records
Urgent care facilities are a fast-paced environment, built around an understanding of rapid service, from intake to examination. In order to do this successfully, urgent care centers should put an EHR system in place in order to integrate paperwork with a billing program, to eliminate redundancies, and to ease the electronic submission of claims. Additionally, lab results can be logged into this system. The EHR can also be a resource for physicians who require an answer to a daunting medical question.
An iPad EHR can help physicians chat with patients while maintaining eye contact, contributing to the overall patient experience. Also, they’re portable, they have a longer battery life than most laptops, and pictures can easily be captured on an iPad, which is important for documenting medical conditions.
Customer relationship management is important for urgent care facilities in towns where there are competitors. Developing a message that sets you apart, and advertising your facility can help you to beckon patients who may be interested, but uneducated about the benefits of your services. Educate the public through relevant campaigns. You can do this by determining the most effective marketing opportunities, channels of communication, and demographic. Also by capturing and consolidating information on the main database, and identifying projected return on investment (ROI) of each campaign, it makes it so that operators will be more likely to reach a profitable customer base.
Practice Management Software
PM software is more than a medical billing program, it’s can streamline the administrative, financial, and clinical operations within a facility, which would enable physicians to offer patients incredible care. The software can do a number of things, including helping your organization to increase reimbursements, stay ahead of compliance regulations, enhance the patient experience, and improve the day-to-day operations.
Patient portals are valuable assets, allowing patients to access all of their personal information, everything from an upcoming appointment, to a list of medications, to billing, to lab results, to appointment requests. Today’s consumers want access to information they deem important, and they use that information to help them make decisions regarding their own health. These portals can also offer educational literature, allowing a patient to learn at their own convenience. When patient portals are integrated with EHR systems, it can improve patient care and provider workflow.