471377933_1280x720National Urgent Care Awareness Month is a month that’s observed annually and it celebrates the urgent care professionals and clinicians who are a vital part of emergency care medicine and overall health care. By bringing awareness to the industry, we can educate the media, the public, and medical professionals about the capabilities of this particular subsector of healthcare.

Unfortunately, millennials are most likely to be confused about their health care options, which makes it far more difficult for them to seek out the assistance they need when they’re suffering from afflictions. According to a survey by the Urgent Care Association of America, which was conducted for Urgent Care Awareness Month, Millennials are nearly twice as likely as Baby Boomers to be confused about when and where to seek health care. Approximately 15 percent of respondents ages 18-34 have experienced difficulty, compared to just eight percent of individuals over the age of 65.

“During Urgent Care Awareness Month, we wanted to gain insight into the health care decision-making process for all generations to better understand what is important to different types of patients,” said Steve Sellars, MBA, and UCAOA President. “We learned the majority of respondents understand their health care options, but affordability, quality, and convenience are main determinants of where they seek their health care treatments.”

The survey found that Baby Boomers prioritized experienced physicians, while Millennials were more likely to seek out cost-saving and convenience. Approximately 34 percent of individual over the age of 65 prioritized the health care professional they’ll see, compared to 19 percent of individuals between 18 and 34. The location is most important for those between the age of 35 and 44, and having a physician on-site is most important to those over 45.

Urgent care centers are an ideal choice for many who are in need during a non-emergency situation that requires immediate attention. These non-emergencies can arrive in the form of colds, broken bones, the flu, sprains, or common illnesses. Most urgent care facilities are equipped to handle blood work, casts or splints, x-rays, or prescription medicines.

“Urgent Care Awareness Month recognizes the commitment of thousands of clinical providers and administrators, as well as those delivering products and services to this fast-growing industry.” said P. Joanne Ray, Chief Executive Officer of UCAOA. “. This month’s celebration is an opportunity to remind the public that urgent care centers are ready and available to make their lives easier and healthier. While urgent care will never take the place of a primary care doctor for ongoing or chronic care, and is not a replacement for the emergency room in life- or limb-threatening situations, nearly 7,200 urgent care centers across the country bridge the gap between these options and provide an affordable, convenient, quality choice for many common medical issues.

While urgent care will never take the place of a primary care doctor for ongoing or chronic care, and is not a replacement for the emergency room in life- or limb-threatening situations, nearly 7,200 urgent care centers across the country bridge the gap between these options and provide an affordable, convenient, quality choice for many common medical issues.”